• Essays (3) • Studies (15) • Stories (8) • Didactic (9)
• Essays (0) • Studies (0) • Stories (0) • Didactic (0)
To Boldly Go (2018)
Marketing the Myth of Star Trek
by Djoymi Baker
Publisher: I.B.Tauris
Subject: One Film > Star Trek (TV Series)
Watch It! (2017)
Movie Posters as Marketing Tools and Genre Indicators
Publisher: Universitatsverlag Winter
Subject: Economics
Hollywood Goes Shopping (2000)
by David Desser
Publisher: University of Minnesota Press
Subject: Sociology
Hollywood Online (2025)
Internet Movie Marketing Before and After The Blair Witch Project
by Ian London
Publisher: Bloomsbury Academic
Subject: Economics
Free with Every Kids' Meal (2025)
The Cultural Impact of Fast Food Toys
Publisher: McFarland & Co
Subject: Sociology
Behind the Scenes of Indie Film Marketing (2024)
Publisher: Routledge
Selling Science Fiction Cinema (2023)
Making and Marketing a Genre
Publisher: University of Texas Press
Subject: Genre > Science Fiction
Authorship as Promotional Discourse in the Screen Industries (2022)
Selling Genius
by Leora Hadas
Publisher: Routledge
Subject: Economics
Profit Margins (2021)
The American Silent Cinema and the Marginalization of Advertising
Publisher: Indiana University Press
Subject: Silent Cinema
Selling the Silver Bullet (2015)
The Lone Ranger and Transmedia Brand Licensing
by Avi Santo
Publisher: University of Texas Press
Subject: Economics
Show Sold Separately (2010)
Promos, Spoilers, and Other Media Paratexts
Publisher: New York University (NYU) Press
Subject: Economics
Coming Attractions (2004)
Reading American Movie Trailers
by Lisa Kernan
Publisher: University of Texas Press
Subject: Economics
The Feature Film Distribution Deal (1996)
A Critical Analysis of the Single Most Important Film Industry Agreement
Publisher: Southern Illinois University Press
Subject: Economics
High Concept (1995)
Movies and Marketing in Hollywood
by Justin Wyatt
Publisher: University of Texas Press
Subject: Economics
Opening Weekend (2024)
An Insider's Look at Marketing Hollywood's Hits and Flops
by Jim Fredrick
Publisher: University Press of Mississippi
Subject: Economics
Animation and Advertising (2020)
Dir. Malcolm Cook and Kirsten Moana Thompson
Publisher: Palgrave MacMillan
Ad Astra (2019)
20 Years of Newspaper Ads for Sci-Fi & Fantasy Films
Publisher: 1984 Publishing
Subject: Genre > Science Fiction
Disney's Star Wars (2019)
Forces of Production, Promotion, and Reception
Dir. William Proctor and Richard McCulloch
Publisher: University Of Iowa Press
Bond, the Beatles and My Year with Marilyn (2018)
50 Years as a Movie Marketing Man
Publisher: McFarland & Co
Subject: Economics
Beyond Ballyhoo (2001)
Motion Picture Promotion and Gimmicks
Publisher: McFarland & Co
Subject: Economics
Film Marketing & Distribution (2026)
An Independent Filmmaker's Guide
Publisher: Creative Essentials
Subject: Economics
Screens Producing & Media Operations (2019)
Advanced Practice for Media Server and Video Content Preparation
by Laura Frank
Publisher: Routledge
Subject: Economics
The Marketing Edge for Filmmakers (2019)
Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release
by Russell Schwartz and Katherine MacDonald
Publisher: Routledge
Subject: Economics
The Business of Media Distribution (2019)
Monetizing Film, TV, and Video Content in an Online World
Publisher: Routledge
Subject: Economics
Guerrilla Film Marketing (2018)
The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers
Publisher: Routledge
Subject: Economics
Transmedia Marketing (2015)
From Film and TV to Games and Digital Media
by Anne Zeiser
Publisher: Routledge
Subject: Economics
Marketing to Moviegoers (2013)
A Handbook of Strategies and Tactics, Third Edition
Publisher: Southern Illinois University Press
Subject: Economics
Cheap Scares! (2008)
Low Budget Horror Filmmakers Share Their Secrets
Publisher: McFarland & Co
Subject: Technique > All techniques
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