Mot-clé: Marketing (23 livres)

Ordre de tri :

• Essays (1) • Studies (14) • Stories (3) • Didactic (5)

• Essays (0) • Studies (0) • Stories (0) • Didactic (0)

• Essays (1 livre)(0 livre)

Hollywood Goes Shopping (2000)

de David Desser

Editeur : University of Minnesota Press

Sujet : Sociology

• Studies (14 livres)(0 livre)

Hollywood Online (2025)

Internet Movie Marketing Before and After The Blair Witch Project

de Ian London

Editeur : Bloomsbury Academic

Sujet : Economics

Free with Every Kids' Meal (2025)

The Cultural Impact of Fast Food Toys

de Jonathan Alexandratos

Editeur : McFarland & Co

Sujet : Sociology

Word-of-Mouth in Contemporary Hollywood (2024)

de Simon Hewitt

Editeur : Routledge

Sujet : Economics

Behind the Scenes of Indie Film Marketing (2024)

de Nicholas LaRue

Editeur : Routledge

Sujet : Countries > India

Celebrity Bromances (2024)

de Celia Lam et Jackie Raphael

Editeur : Routledge

Sujet : Sociology

Selling Science Fiction Cinema (2023)

Making and Marketing a Genre

de J. P. Telotte

Editeur : University of Texas Press

Sujet : Genre > Science Fiction

Authorship as Promotional Discourse in the Screen Industries (2022)

Selling Genius

de Leora Hadas

Editeur : Routledge

Sujet : Economics

Profit Margins (2021)

The American Silent Cinema and the Marginalization of Advertising

de Jeremy Groskopf

Editeur : Indiana University Press

Sujet : Silent Cinema

Selling the Movie (2018)

The Art of the Film Poster

de Ian Haydn Smith

Editeur : University of Texas Press

Sujet : On Films > Posters

Selling the Silver Bullet (2015)

The Lone Ranger and Transmedia Brand Licensing

de Avi Santo

Editeur : University of Texas Press

Sujet : Economics

Show Sold Separately (2010)

Promos, Spoilers, and Other Media Paratexts

de Jonathan Gray

Editeur : New York University (NYU) Press

Sujet : Economics

Coming Attractions (2004)

Reading American Movie Trailers

de Lisa Kernan

Editeur : University of Texas Press

Sujet : Economics

The Feature Film Distribution Deal (1996)

A Critical Analysis of the Single Most Important Film Industry Agreement

de John W. Cones

Editeur : Southern Illinois University Press

Sujet : Economics

High Concept (1995)

Movies and Marketing in Hollywood

de Justin Wyatt

Editeur : University of Texas Press

Sujet : Economics

• Stories (3 livres)(0 livre)

Opening Weekend (2024)

An Insider's Look at Marketing Hollywood's Hits and Flops

de Jim Fredrick

Editeur : University Press of Mississippi

Sujet : Economics

Bond, the Beatles and My Year with Marilyn (2018)

50 Years as a Movie Marketing Man

de Charles Jerry Juroe

Editeur : McFarland & Co

Sujet : Economics

Beyond Ballyhoo (2001)

Motion Picture Promotion and Gimmicks

de Mark Thomas McGee

Editeur : McFarland & Co

Sujet : Economics

• Didactic (5 livres)(0 livre)

The Marketing Edge for Filmmakers:Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers (2019)

Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release

de Russell Schwartz et Katherine MacDonald

Editeur : Routledge

Sujet : Economics

The Business of Media Distribution (2019)

Monetizing Film, TV, and Video Content in an Online World

de Jeffrey C. Ulin

Editeur : Routledge

Sujet : Economics

Transmedia Marketing (2015)

From Film and TV to Games and Digital Media

de Anne Zeiser

Editeur : Routledge

Sujet : Economics

Marketing to Moviegoers (2013)

A Handbook of Strategies and Tactics, Third Edition

de Mr. Robert Marich

Editeur : Southern Illinois University Press

Sujet : Economics

Cheap Scares! (2008)

Low Budget Horror Filmmakers Share Their Secrets

de Gregory Lamberson

Editeur : McFarland & Co

Sujet : Technique > All techniques

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