Guerrilla Film Marketing

The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

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by Robert G. Barnwell

Type: Didactic
Subject: Economics
Keywords: marketing
Publishing date: 2018
Publisher: Routledge
Collection: A Focal Press Book
Language: English

Relative size

Physical desc.

Paperback • 300 pages
7 x 10 inches (18 x 25.5 cm)

ISBN

978-1-138-91645-6

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Book Presentation:
Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Guerrilla Film Marketing teaches readers how to:
• Master the fundamentals of guerrilla branding, marketing and promotion;
• Create an integrated marketing plan and calendar based on realistic budgets and expectations;
• Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
• Assemble behind-the-scenes pictures, videos and documentaries;
• Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
• Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

About the Author:
Robert G. Barnwell is the founder and creative director of a small independent production company established to reduce the risks and increase the profitability of low-budget film projects on behalf of its investors. Previously, he worked as a strategy consultant and corporate banker providing advice and financing for such studios as 20th Century Fox, Columbia Pictures, Disney, MGM, Paramount Pictures, Universal and Warner Brothers. Robert has served as an adjunct professor at Ringling College of Art & Design and as a speaker and guest lecturer at several leading film schools, seminars, and workshops.

Press Reviews:
"Robert G. Barnwell has created a thorough, disciplined approach for independent filmmakers and producers to follow as they create branding, marketing and promotional strategies for themselves and their films." - Anne Parducci, former Executive Vice President of Marketing, Lions Gate Entertainment

"An indispensable reference. Teaches producers what they need to know about indie marketing and distribution, from the nuts and bolts of key art design and trailer editing to web-based marketing such as social media, website design, email marketing and much much more..."- Josh Welsh, President, Film Independent, Independent Spirit Awards and LA Film Festival

"Independent filmmakers face what may often seem to be overwhelming marketing and distribution challenges. Guerrilla Film Marketing offers producers dozens of no and low-cost tips, tools and templates to overcome these challenges to effectively brand, market, promote and distribute their films."- Chris Horton, Director, Creative Distribution Initiative, Sundance Institute

"Guerrilla Film Marketing is a detailed and useful resource that can help you and your filmmaking team handle marketing throughout the entire production and distribution process. Don't go on set without marketing and distribution guidance and a plan."- Orly Ravid, Founder and Co-Executive Director, The Film Collaborative

"Guerrilla Film Marketing is the essential marketing guide for students and independent filmmakers alike."- Michael Taylor, Former Chair of Film & Television Production, Division of Film & Television Production, USC School of Cinematic Arts

See the publisher website: Routledge

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