Film Marketing & Distribution

An Independent Filmmaker's Guide

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by Jonathan Sadler

Type

Didactic

Subject

Economics

Keywords

marketing, distribution

Publishing date

2026 (February 17, 2026)

Publisher

Creative Essentials

Language

English

Relative size

Physical desc.

Paperback • 352 pages
5 x 8 inches (13 x 20 cm)

ISBN

978-0-85730-612-8

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Book Presentation:
Breaking into the world of independent filmmaking is one thing - getting your film seen is another.

In this essential guide, you'll discover how to navigate the often overlooked, yet critical, aspects of marketing and distribution, ensuring your project reaches the audience it deserves.

From crafting an effective publicity campaign on a tight budget to understanding the evolving digital landscape of VOD platforms, this book is packed with real-world insights and practical advice. Learn the importance of securing optimal cinema support, leveraging festival circuits strategically and mastering the art of audience engagement in a competitive market.

Featuring expert interviews with filmmakers and industry professionals, Film Marketing & Distribution: An Independent Filmmaker's Guide offers a candid look at the challenges and opportunities awaiting independent filmmakers. Whether you're releasing your first feature or your third, fourth or fifth, this guide provides you with the tools to stand out in a crowded industry.

If you've poured your heart into making your film, this is the book that will help you get it seen.

About the Author:
Jonathan Sadler has been marketing filmed entertainment content since 1999, first at Universal Pictures as a senior product manager, before spending over five years at Momentum Pictures as home entertainment marketing director. He has since headed up marketing and PR at Revolver Entertainment, Warner Music International and Arrow Films, as well as spending two years within creative agencies serving the entertainment industry. Sadler has launched iconic films such as Amelie, American Beauty, The Mummy, Lost in Translation, Cinema Paradiso, Heathers, Anuvahood, Edie, The Hunt, Donnie Darko and Love is All You Need and on the TV side, The Killing, The Bridge, Narcos, Gomorrah and CSI.

See the publisher website: Creative Essentials