Marketing for Microbudget Films

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by Nick Mackintosh-Smith

Type

Didactic

Subject

Economics

Keywords

marketing, finance

Publishing date

2025 (June 23, 2025)

Publisher

Routledge

Collection

A Focal Press Book

Language

English

Relative size

Physical desc.

Paperback • 252 pages
6 x 9 ¼ inches (15.5 x 23.5 cm)

ISBN

978-1-04-101998-5

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Book Presentation:
In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Mackintosh-Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.

Mackintosh-Smith, along with a diverse cross-section of industry veterans, offers advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics, such as working with film commissions and other film-friendly organisations; the nuts and bolts of posters, trailers and bonus material; how to maintain audience interest during the postproduction process; as well as maximising the latest social media techniques in multiple territories.

With indispensable facts, figures, case studies and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.

About the Author:
Nick Mackintosh-Smith is a bestselling author, film director, producer and film festival programmer who lives in Western New York. He is a Contingency Professor at SUNY Fredonia. Originally from Bristol, England, Mackintosh-Smith has worked on over 100 movies and TV productions, including the horror movie 8 Graves (2020), fang-favourite comedy The Little Vampire (2000), and the action movie Cold Soldiers (2018).

See the publisher website: Routledge