Word-of-Mouth in Contemporary Hollywood

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de Simon Hewitt

Type

Studies

Sujet

Economics

Mots Clés

communication, marketing, distribution

Année d'édition

2024

Editeur

Routledge

Collection

Routledge Studies in Media and Cultural Industries

1ere édition

2023

Langue

anglais

Taille du livre

Format

Paperback • 228 pages
6 ¼ x 9 ½ inches (16 x 24 cm)

ISBN

978-1-032-35784-3

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Description de l'ouvrage:
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.

Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition.

By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.

À propos de l'auteur :
Simon Hewitt is a lecturer at Coventry University, UK.

Voir le site internet de l'éditeur Routledge