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Publicity Stunt!

Great Staged Events That Made the News

by

Type
Stories
Subject
Studio
Keywords
Hollywood, marketing
Publishing date
Publisher
Chronicle Books
Language
English
Size of a pocketbookRelative size of this bookSize of a large book
Relative size
Physical desc.
Hardcover176 pages
7 ¾ x 9 ¾ inches (19.5 x 25 cm)
ISBN-10
ISBN-13
0-87701-509-0
978-0-87701-509-3
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Book Presentation:
Looks at the way the public relations profession exploits the media, detailing over one hundred gags, stunts, and other attention-getters actually used to promote various events, products, and firms.

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