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Disney's Star Wars
Forces of Production, Promotion, and Reception
Edited by William Proctor and Richard McCulloch
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Book Presentation:
In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise.
Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.
About the authors:
William Proctor is senior lecturer in transmedia, culture, and communication at Bournemouth University. He is coeditor of Global Convergence Cultures: Transmedia Earth and of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond. Richard McCulloch is lecturer in film and cultural studies at the Centre for Participatory Culture, University of Huddersfield. He is coeditor of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond.
Press Reviews:
"No other volume engages this topic so thoroughly or in-depth. Thanks to four new Star Wars films since Disney’s acquisition of the property, the subject is both hot and relevant, and the contributors provide insights and contextualization for the larger Star Wars universe and the academy. Plus, it’s fun to read!"—Kevin Wetmore, Loyola Marymount University -- Kevin Wetmore
See the publisher website: University Of Iowa Press
See Star Wars (1977) on IMDB ...
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