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Bollywood Boom
India's Rise As a Soft Power
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Book Presentation:
Central to the plot of one of the biggest releases of 2016 Inferno was Irrfan, and the star of the hit American TV series Quantico is our very own Priyanka Chopra. From Raj Kapoor to Amitabh Bachchan to Aamir Khan and Shah Rukh Khan, Bollywood has been India s best cultural ambassador, be it in Russia, Africa or East Europe, and now in the UK and the US. In Bollywood Boom, National Award winner Roopa Swaminathan explores the spectacular success of Bollywood in the twenty-first century and its rapidly rising power to influence the world. She argues that besides international goodwill, Indian cinema brings to the country real income through trade and tourism, and also enhances its global standing. Extensively researched and peppered with fun anecdotes, this remarkable book shows how Bollywood has the power to mould India s fortunes by winning the hearts of people across continents.
About the Author:
Roopa Swaminathan is a National Award winning writer, filmmaker and scholar. Her book Star Dust: Vignettes from the Fringes of the Film Industry won the coveted Swarna Kamal for Best Writing on Cinema in 2005. She has also written, executive-produced and directed a feature film for NFDC, Five by Four. Roopa has a doctorate in international relations from Norfolk, Virginia, USA. Presently, Roopa commutes between writing in Pune and teaching in Shanghai, is working on her upcoming books, and trying to sell her screenplays to Bollywood magicians.
See the publisher website: Penguin Books
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