The Art of Selling Movies

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by John McElwee

Type

Studies

Subject

Economics

Keywords

communication, economics, Hollywood, posters

Publishing date

2017

Publisher

GoodKnight Books

Language

English

Relative size

Physical desc.

Hardcover • 304 pages
8 ½ x 11 inches (21.5 x 28 cm)

ISBN

978-0-9962740-4-3

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Book Presentation:
The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.

Contents:
Introduction: Fine art, folk art, or no art at all --
Silents to 1930s : daily survival of the fittest --
1940s : business booms and ads peak --
1950s : wide, wide worlds --
1960s : a slow slide down.

See the publisher website: GoodKnight Books