In Theaters Everywhere

A History of the Hollywood Wide Release, 1913–2017

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by Brian Hannan

Type

Studies

Subject

Economics

Keywords

distribution, Hollywood

Publishing date

2019

Publisher

McFarland & Co

Language

English

Relative size

Physical desc.

Paperback • 319 pages
7 x 10 inches (18 x 25.5 cm)

ISBN

978-1-4766-7414-8

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Book Presentation:
Conflicts among Hollywood studios and exhibitors have been going on for years. At their heart are questions about how films should be released—where, when and at what speed. Both sides of this disagreement are losers, with exhibitors using the law via various Consent Decrees and studios retaliating by tightly controlling output.

In the Silent Era, movies were not released nearly as widely as they are now. This book tells the story of how the few became the many. It explores the contraction of the release cycle, the maximization of the marketing dollar, and the democratization of consumer access. It also offers a comprehensive list of wide releases and rebuts much of what previous scholars have found.

About the Author:
Brian Hannan writes a regular column for Cinema Retro magazine and gives lectures on Hitchcock at Strathclyde University. He lives in Scotland.

See the publisher website: McFarland & Co