Cinematic Metaphor

Experience - Affectivity - Temporality

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by Cornelia Müller and Hermann Kappelhoff

Type

Essays

Subject

Theory

Keywords

theory

Publishing date

2020

Publisher

De Gruyter

Collection

Cinepoetics

1st publishing

2018

Language

English

Relative size

Physical desc.

Paperback • 296 pages
6 x 9 ¼ inches (15.5 x 23.5 cm)

ISBN

978-3-11-070907-0

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Book Presentation:
Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis.

About the authors:
Cornelia Müller, European University Viadrina, Frankfurt/Oder, Germany; Hermann Kappelhoff, Freie Universität, Berlin, Germany.

See the publisher website: De Gruyter