Books in French are on www.livres-cinema.info
Cinematic Metaphor
Experience - Affectivity - Temporality
by Cornelia Müller and Hermann Kappelhoff
(0 vote)Average rating:
| 0 | rating |  = We can do without |
| 0 | rating |  = Good book |
| 0 | rating |  = Excellent book |
| 0 | rating |  = Unique / a reference |
Your rating: -
Book Presentation:
Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis.
About the authors:
Cornelia Müller, European University Viadrina, Frankfurt/Oder, Germany; Hermann Kappelhoff, Freie Universität, Berlin, Germany.
See the publisher website: De Gruyter
> From the same authors:
> On a related topic:
Contemporary Screen Ethics (2025)
Absences, Identities, Belonging, Looking Anew
Dir. Lucy Bolton, David Martin-Jones and Robert Sinnerbrink
Subject: Theory
The Attractions of the Moving Image (2025)
Essays on History, Theory, and the Avant-Garde
by Tom Gunning
Subject: Theory
Cinecepts, Deleuze, and Godard-Miéville (2025)
Developing Philosophy through Audiovisual Media
Subject: Theory
A Chronology of Film (2025)
A Cultural Timeline from the Magic Lantern to the Digital Screen
Subject: Theory
Back
