The Neoliberal Self in Bollywood
Cinema, Popular Culture, and Identity
(0 vote)Average rating:
| 0 | rating |  = We can do without |
| 0 | rating |  = Good book |
| 0 | rating |  = Excellent book |
| 0 | rating |  = Unique / a reference |
Your rating: -
Book Presentation:
An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture.
The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.
This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.
About the Author:
Namrata Rele Sathe is a postdoctoral fellow at the School of Interwoven Arts and Sciences at Krea University, Sri City. She has a PhD in media studies and is the assistant editor of Studies in South Asian Film and Media.
> On a related topic:
National Identity in Indian Popular Cinema (1994)
1947-1987
Muslim Identity in Hindi Cinema (2025)
Poetics and Politics of Genre and Representation
Déjà Viewed (2025)
Nation, Gender, and Genre in Bollywood Remakes of Hollywood Cinema
Centring Women in Bollywood Biopics (2024)
Empowerment and Agency in Contemporary Indian Cinema
Postcolonial Bollywood and Muslim Identity (2024)
Production, Representation, and Reception
Hindi Cinema and Pakistan (2024)
Screening the Idea and the Reality
Back
