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Going to the Movies
Edited by Richard Maltby, Melvyn Stokes and Robert C. Allen
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Book Presentation:
This book analyses the diverse historical and geographical circumstances in which audiences have viewed American cinema. It looks at cinema audiences ranging from Manhattan nickelodeons to the modern suburban megaplex, and from provincial, small-town or rural America to the shanty towns of South Africa.
Going to the Movies studies the social and cultural history of movie audiences. Ranging broadly across historical time and geographical place, it analyses the role of movie theatres in local communities, the links between film and other entertainment media, non-theatrical exhibition and trends arising from the globalisation of audiences. There is an emphasis on movie-going outside the American North-East, and several chapters analyse the complexities of race and race formation in relation to cinema attendance
This book analyses the diverse historical and geographical circumstances in which audiences have viewed American cinema. It looks at cinema audiences ranging from Manhattan nickelodeons to the modern suburban megaplex, and from provincial, small-town or rural America to the shanty towns of South Africa.
About the authors:
Richard Maltby is Professor of Screen Studies at Flinders University, South Australia. His publications include Hollywood Cinema, Dreams for Sale: Popular Culture in the Twentieth Century and ‘Film Europe’ and ‘Film America’: Cinema, Commerce and Cultural Exchange, 1925-1939, which won the Prix Jean Mitry for cinema history in 2000.
Melvyn Stokes teaches at University College London, where he organises the annual Commonwealth Fund Conference on American History. His edited books include Race and Class in the American South since 1890, The Market Revolution in America, and The State of U. S. History.
Robert C. Allen is Professor of American Studies, History, and Communication Studies at the University of North Carolina at Chapel Hill. He is the author of Horrible Prettiness: Burlesque and American Culture, which was awarded the Theatre Library Association's George Freedley Memorial Award. He is the co-author with Douglas Gomery of Film History: Theory and Practice, and the editor of two editions of Channels of Discourse: Television and Contemporary Criticism.
See the publisher website: University of Exeter Press
> From the same authors:
Cinema Memories (2023)
A People's History of Cinema-going in 1960s Britain
by Melvyn Stokes, Matthew Jones and Emma Pett
Subject: Countries > Great Britain
Film, Cinema, Genre (2021)
The Steve Neale Reader
by Steve Neale, Frank Krutnik and Richard Maltby
Subject: Genre > All Genres
The Routledge Companion to New Cinema History (2020)
Dir. Daniel Biltereyst, Richard Maltby and Philippe Meers
Subject: History of Cinema
Cinema, Audiences and Modernity (2011)
New perspectives on European cinema history
Dir. Daniel Biltereyst, Richard Maltby and Philippe Meers
D.W. Griffith's The Birth of a Nation (2008)
A History of 'The Most Controversial Motion Picture of All Time'
Subject: One Film > The Birth of a Nation
Cinéma et histoire (2007)
Cinema and history
Dir. Melvyn Stokes and Gilles Menegaldo
(in French and English)
Subject: Genre > Historical films
'Film Europe' and 'Film America' (1999)
Cinema, Commerce and Cultural Exchange 1920-1939
Dir. Andrew Higson and Richard Maltby
Subject: History of Cinema
> On a related topic:
Seeing the American Woman, 1880–1920 (2011)
The Social Impact of the Visual Media Explosion
by Katherine H. Adams, Michael L. Keene and Jennifer C. Koella
Subject: Sociology
The Drive-In (2025)
Outdoor Cinema in 1950s America and the Popular Imagination
by Guy Barefoot
Subject: Sociology
Marketing Modernity (2009)
Victorian Popular Shows and Early Cinema
by Joe Kember
Subject: Silent Cinema
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