Global Television and Film

An Introduction to the Economics of the Business

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de Colin Hoskins, Stuart McFadyen et Adam Finn

Type

Studies

Sujet

Economics

Mots Clés

economics, global

Année d'édition

1998

Editeur

Oxford University Press

Langue

anglais

Taille du livre

Format

Paperback • 188 pages
6 x 9 ¼ inches (15.5 x 23.5 cm)

ISBN-10
ISBN-13

0-19-871147-6
978-0-19-871147-6

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Description de l'ouvrage:
• No prior economic knowledge is assumed
• Lucid introductory account
• Global perspective and wide range of international examples
• Up-to-date economic analysis

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business.

The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled.

The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.

À propos des auteurs :
Colin Hoskins, Professor, Faculty of Business, University of Alberta, Canada, Stuart McFadyen, Professor, Faculty of Business, University of Alberta, Canada, and Adam Finn, Associate Professor of Marketing, University of Alberta, Canada

Voir le site internet de l'éditeur Oxford University Press