Surviving Squid Game
A Guide to K-Drama, Netflix, and Global Streaming Wars
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Book Presentation:
Korea has fully stepped onto the global stage in stunning strides. From the Oscar-winning film Parasite to the pop juggernaut known as BTS, Korean popular culture has taken the world by storm. This new Korean wave has influenced global tastes in drama, music, fashion, and can even be seen in the beauty industry’s obsession with Korean skincare products—Korea is everywhere. At the top of this list of greatest hits is Squid Game, a genre-bending Netflix series that has ignited social media platforms and inspired armies of devoted fans around the world. The seeds for a deep collaborative relationship between Netflix and K-drama had been sown long before the phenomenal success of Squid Game, but what particular social conditions allowed for this show to speak viscerally to global audiences today as the most-watched drama in ninety countries? In Surviving Squid Game, scholar of Korean pop culture Suk-Young Kim throws back the curtain to reveal the multiple factors accounting for the global dominance of K-culture. It investigates the origins, manifestations, and future prospects for this cultural trailblazer, making it essential reading for both content creators and fans of Korean culture across all media.
About the Author:
Suk-Young Kim is Professor of Theater and Performance Studies at UCLA. A specialist of Korean popular culture, her comments are regularly featured on CNN, NPR, Billboard and other major media outlets. Her books include DMZ Crossing: Performing Emotional Citizenship Along the Korean Border and K-Pop Live: Fans, Idols, and Multimedia Performance.
> From the same author:
Illusive Utopia (2010)
Theater, Film, and Everyday Performance in North Korea
> On a related topic:
Contemporary K-Cinema and K-Dramas (2023)
A Glimpse into Korean Society through Netflix Content
The Late and Post-Dictatorship (2025)
Cinephilia Boom and Art Houses in South Korea
The South Korean Film Industry (2024)
Dir. Junhyung Cho, Sangjoon Lee and Dal Yong Jin
Cinema under National Reconstruction (2024)
State Censorship and South Korea's Cold War Film Culture
Impossible Speech (2024)
The Politics of Representation in Contemporary Korean Literature and Film
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