Books in French are on www.livres-cinema.info
Product Placement in Hollywood Films
A History
(0 vote)Average rating:
| 0 | rating |  = We can do without |
| 0 | rating |  = Good book |
| 0 | rating |  = Excellent book |
| 0 | rating |  = Unique / a reference |
Your rating: -
Book Presentation:
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard’s Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002’s Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood.
This work addresses such topics as television’s conditioning of filmgoers to accept commercials, companies’ donation of props, the debate about advertising such activities as smoking and drinking in films, and “product displacement,” or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.
About the Author:
Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, lie detectors, jukeboxes, smoking, shoplifting and ticket-scalping. He lives in British Columbia.
Press Reviews:
"informative"—Film & History.
See the publisher website: McFarland & Co
> From the same author:
Actors Organize (2007)
A History of Union Formation Efforts in America, 1880–1919
Subject: Jobs and Trainings
> On a related topic:
Movie Money (2020)
understanding Hollywood's (creative) accounting practices
by Bill Daniels, David Leedy, Steven D. Sills and Peter Klass
Subject: Economics
Hollywood Math and Aftermath (2020)
The Economic Image and the Digital Recession
by J. D. Connor
Subject: Economics
Micro-Budget Methods of Cinematic Storytelling (2025)
A Practical Guide to Making Narrative Media with Minimal Means
by Jake Mahaffy
Subject: Economics
Capturing Big Ideas for Less in Feature Film (2025)
How a Limited Environment Can Serve Substantial Themes
Subject: Economics
The Business of Film (2022)
A Practical Introduction
by Stephen R. Greenwald and Paula Landry
Subject: Economics
Back
