The Age of Netflix

Critical Essays on Streaming Media, Digital Delivery and Instant Access

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Edited by Cory Barker and Myc Wiatrowski

Type

Essays

Subject

Economics

Keywords

distribution, streaming, digital

Publishing date

2017

Publisher

McFarland & Co

Language

English

Relative size

Physical desc.

Paperback • 256 pages
6 x 9 inches (15 x 23 cm)

ISBN

978-0-7864-9747-8

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Book Presentation:
In 2016, Netflix—with an already enormous footprint in the United States—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix’s content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to “narrowcast” to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

About the authors:
Cory Barker is a Ph.D. candidate in the Department of Communication and Culture at Indiana University. His writing has appeared in Vox, Complex, The A.V. Club, and other publications. He lives in Bloomington, Indiana.
Myc Wiatrowski is an analyst of business and culture and associate instructor in the Department of Folklore and Ethnomusicology at Indiana University in Bloomington.

Press Reviews:
"A critically important and unreservedly recommended addition" —Midwest Book Review.

See the publisher website: McFarland & Co