Hollywood's Overseas Campaign

The North Atlantic Movie Trade, 1920 1950

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by Ian Jarvie

Type

Studies

Subject

Economics

Keywords

economics, Great Britain, United States, history of cinema

Publishing date

1992

Publisher

Cambridge University Press

Collection

Cambridge Studies in the History of Mass Communication

Language

English

Relative size

Physical desc.

Hardcover • 496 pages
6 ¼ x 9 ½ inches (16 x 24 cm)

ISBN-10
ISBN-13

0-521-41566-7
978-0-521-41566-8

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Book Presentation:
Hollywood's Overseas Cammpaign is a history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950. Written in three parts, the book shows how well organized and effective the American industry was overseas, addressing Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.

See the publisher website: Cambridge University Press