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Film Production and Consumption in Contemporary Taiwan
Cinema as a Sensory Circuit
by Ya-Feng Mon
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Book Presentation:
This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.
About the Author:
Ya-Feng Mon Ya-Feng Mon holds a doctorate from Goldsmiths, University of London. Her background in film journalism has allowed her unique insights into the complex terrain of film production and consumption. Her recent research interests lie in various embodied experiences of technologies.
Press Reviews:
The author of this book has applied a great many film theories in order to look more deeply into the affective and power dynamics between the film industry and the audience. Her method has established a new landmark for contemporary Taiwan film research." - Iying Wei, *International Journal of Asian Studies*, May 2019
See the publisher website: Amsterdam University Press
> On a related topic:
Mapping Taiwanese Cinema, 2008-20 (2024)
Environments, Poetics, Practice
Taiwan Cinema as Soft Power (2022)
Authorship, Transnationality, Historiography
Taiwan Cinema (2019)
International Reception and Social Change
Dir. Kuei-fen Chiu, Ming-yeh Rawnsley and Gary Rawnsley
Translingual Narration (2015)
Colonial and Postcolonial Taiwanese Fiction and Film
New Taiwanese Cinema in Focus (2014)
Moving Within and Beyond the Frame
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