From Telenovelas to Netflix

Transnational, Transverse Television in Latin America

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by Joseph Straubhaar, Melissa Santillana, Vanessa de Macedo Higgins Joyce and Luiz Guilherme Duarte

Type: Studies
Subject: Countries > Latin America
Keywords: Latin America, television
Publishing date: 2022
Publisher: Palgrave MacMillan
Collection: New Directions in Latino American Cultures
Language: English

Relative size

Physical desc.

Paperback • 284 pages
6 x 8 ¼ inches (15 x 21 cm)

ISBN

978-3-030-77472-1

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Book Presentation:
This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries, global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.

See the publisher website: Palgrave MacMillan

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