From Telenovelas to Netflix

Transnational, Transverse Television in Latin America

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by Joseph Straubhaar, Melissa Santillana, Vanessa de Macedo Higgins Joyce and Luiz Guilherme Duarte

Type

Studies

Subject

Countries > Latin America

Keywords

Latin America, television

Publishing date

2022

Publisher

Palgrave MacMillan

Collection

New Directions in Latino American Cultures

Language

English

Relative size

Physical desc.

Paperback • 284 pages
6 x 8 ¼ inches (15 x 21 cm)

ISBN

978-3-030-77472-1

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Book Presentation:
This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries, global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.

See the publisher website: Palgrave MacMillan