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Forbidden Hollywood
The Pre-Code Era (1930-1934): When Sin Ruled the Movies
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Book Presentation:
Filled with rare images and untold stories from filmmakers, exhibitors, and moviegoers, Forbidden Hollywood is the ultimate guide to a gloriously entertaining era when a lax code of censorship let sin rule the movies.
Forbidden Hollywood is a history of "pre-Code" like none otherYou will see decisions artfully wrought, so as to fool some of the people long enough to get films into theaters. You will read what theater managers thought of such craftiness, and hear from fans as they applauded creativity or condemned crassness. You will see how these films caused a grass-roots movement to gain control of Hollywood-and why they were "forbidden" for fifty years.
The book spotlights the twenty-two films that led to the strict new Code of 1934, including Red-Headed Woman, Call Her Savage, and She Done Him Wrong. You'll see Paul Muni shoot a path to power in the original Scarface; Barbara Stanwyck climb the corporate ladder on her own terms in Baby Face; and misfits seek revenge in Freaks.
More than 200 newly restored (and some never-before-published) photographs illustrate pivotal moments in the careers of Clara Bow, Joan Crawford, Norma Shearer, and Greta Garbo; and the pre-Code stardom of Claudette Colbert, Cary Grant, Marlene Dietrich, James Cagney, and Mae West. This is the definitive portrait of an unforgettable era in filmmaking.
About the Author:
Mark A. Vieira is a photographer and author who specializes in Hollywood history. He has lectured at USC, UCLA, Lincoln Center, Universal Studios, and the Hollywood Heritage Museum. Vieira has appeared in documentaries such as TCM's Moguls and Movie Stars and Complicated Women. He is also the author of George Hurrell's Hollywood, Cecil B. DeMille, and Into the Dark, among other film-related titles. Vieira resides in Los Angeles.
Press Reviews:
"...a fascinating history lesson centered on a five-year period leading up to the signing of Hollywood's Production Code, which prohibited violence, profanity, nudity, provocative dancing, illegal drug use and a host of other scandalous onscreen behaviors. Vieira traces the transition from silent cinema to sound films, which led to the new candor that necessitated these codes.....an interesting window into Tinseltown's early days."―-The New York Times Book Review
"Mark A. Vieira, an expert in his field, uses scintillating images to explore racy pre-Code doings."―-Kenneth Turan, Los Angeles Times
"Informative, intelligent, and delightfully scandal-filled . . . Illuminating an integral part of movie history often seen through soft-focus and murky lighting, this clearly written survey deserves a spot both on film scholars' book shelves and movie buffs' coffee tables."―Publishers Weekly, https://www.publishersweekly.com/9780762466771
"Even knowledgeable film fans will find new information.... Hollywood historian, author and photographer Vieira's well-laid-out, lush, lascivious look at film's pre-Code era, the early 1930s, is a gorgeous volume augmented by historical snapshots."―-Liz French, Library Journal
"...an illuminating, superbly researched treasure trove of Hollywood history and gossip. ...Forbidden Hollywood is a real treat for film buffs. The hundreds of photos are dazzling and evocative, and Vieira's history lessons are compelling and fresh."―-Kevin Howell, Shelf Awareness for Readers
"...lavish and splendid.... utterly essential and sophisticated..."―-Jeff Simon, Buffalo News
"Forbidden Hollywood is filled with lush and often erotic stills from pre-Code era movies. This is an in-depth work, an intriguing film history that dives deep into the art and commerce of Hollywood productions versus the social engineers who attempted - and ultimately failed - to set American movies into rigid cultural values."―-New York Journal of Books
"Impressively informative, absorbing, detailed, and definitive portrait of an unforgettable era in American filmmaking, Forbidden Hollywood: When Sin Ruled the Movies is an inherently fascinating, page-turner of a read that will prove to be an immediate and enduringly popular addition to both community and academic American Film History collections and supplemental curriculum studies rosters."―-Midwest Book Review, Reviewer's Bookwatch
"This is the ultimate guide to a gloriously entertaining and strikingly modern era."―-Discover Hollywood
"No one knows more about the tantalizing and provocative films of the early 1930s than Mark Vieira, and no one has access to better still photos... With exquisitely showcased illustrations and informative text, this book meets the high standard one would expect from its author and publisher."―- LeonardMaltin.com
"Forbidden Hollywood is the ideal film book...the perfect marriage of information and entertainment."―-Raquel Stecher, Out of the Past Film Blog
See the publisher website: Running Press
> From the same author:
George Hurrell's Hollywood (2023)
Glamour Portraits, 1925-1992
Into the Dark (2016)
The Hidden World of Film Noir, 1941-1950
Cecil B. Demille (2014)
The Art of the Hollywood Epic
by Cecilia DeMille Presley and Mark A. Vieira
Subject: Director > Cecil B. DeMille
Harlow in Hollywood (2011)
The Blonde Bombshell in the Glamour Capital, 1928-1937
by Darrell Rooney and Mark A. Vieira
Subject: Actor > Jean Harlow
> On a related topic:
Pre-Code Hollywood (1999)
Sex, Immorality, and Insurrection in American Cinema, 1930-1934
Sex in the Cinema (2017)
The Pre-Code Years (1929-1934)
by Lou Sabini
Subject: On Films > Film selections
The Last Word (2020)
The Hollywood Novel and the Studio System
Poverty Row Studios, 1929–1940 (2005)
An Illustrated History of 55 Independent Film Companies, with a Filmography for Each
Just Making Movies (2005)
Company Directors on the Studio System
Radical Hollywood (2003)
The Untold Story Behind America's Favorite Movies
by Paul Buhle and David Wagner
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