Coming Soon

Film Trailers and the Selling of Hollywood Technology

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de Keith M. Johnston

Type

Studies

Sujet

Economics

Mots Clés

advertising, trailers, economics

Année d'édition

2009

Editeur

McFarland & Co

Langue

anglais

Taille du livre

Format

Paperback • 228 pages
6 x 9 inches (15 x 23 cm)

ISBN

978-0-7864-4432-8

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Description de l'ouvrage:
The audience’s first exposure to a new movie is often in the form of a “coming attraction” trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer’s status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

À propos de l'auteur :
Keith M. Johnston is a lecturer of film and television studies at the University of East Anglia. His work on film marketing has been published in Film International, Convergence and Journal of Popular Film and Television.

Revue de Presse:
"an intriguing read…highly recommended"—Midwest Book Review; "an interesting take on an often overlooked aspect of motion pictures"—Communication Booknotes Quarterly.

Voir le site internet de l'éditeur McFarland & Co