Who Makes the Franchise?

Essays on Fandom and Wilderness Texts in Popular Media

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Edited by Rhonda Knight and Donald Quist

Type

Essays

Subject

Sociology

Keywords

franchise, sociology, economics

Publishing date

2022

Publisher

McFarland & Co

Language

English

Relative size

Physical desc.

Paperback • 264 pages
6 x 9 inches (15 x 23 cm)

ISBN

978-1-4766-8415-4

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Book Presentation:
Fans and the billion-dollar franchises in which they participate have together become powerful agents within popular culture. These franchises have launched avenues for fans to expand and influence the stories that they tell. This book examines those fan-driven narratives as “wilderness texts,” in which fans use their platforms to create for themselves while also communicating their visions to the franchises, thus spurring innovation.

The essays in this collection look at how fans intervene in the production of mass media. Scholars analyze the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success. Applying varying theoretical approaches to discussions of fan responses to franchises, including Star Wars, Marvel, Godzilla, Firefly, The Terminator, Star Trek, DC, and The Muppets, these essays provide insight into the ever-changing relationships between fandom and transmedia storytelling.

About the authors:
Rhonda Knight is a professor of English at Coker University in Hartsville, South Carolina, where she currently holds The James Wayne Lemke Endowed Chair in College Service and Leadership.
Donald Quist teaches writing at the University of Missouri in Columbia and is on the faculty at the Alma College MFA in Writing Program.

See the publisher website: McFarland & Co