Selling Hollywood to the World

Us and European Struggles for Mastery of the Global Film Industry, 1920-1950

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by John Trumpbour

Type

Studies

Subject

Economics

Keywords

economics, American influence, Europe

Publishing date

2007

Publisher

Cambridge University Press

Collection

Cambridge Studies in the History of Mass Communication

Language

English

Relative size

Physical desc.

Paperback • 400 pages
6 ¼ x 9 ½ inches (16 x 24 cm)

ISBN

978-0-521-04266-6

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Book Presentation:
The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition worldwide. Determined to defeat such resistance, the Hollywood moguls of the time created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. In contributing to the understanding of American popular culture at home and abroad, it demonstrates Hollywood's role in orchestrating the American century.

See the publisher website: Cambridge University Press