The Marvel Studios Phenomenon

Inside a Transmedia Universe

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by Martin Flanagan

Type

Essays

Subject

Studio > Marvel Studios

Keywords

Marvel, sociology

Publishing date

2016

Publisher

Bloomsbury Academic

Language

English

Relative size

Physical desc.

Hardcover • 284 pages
6 x 9 inches (15 x 23 cm)

ISBN

978-1-5013-1189-5

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Book Presentation:
Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel’s ‘shared’ media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio’s identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel’s complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

About the Author:
Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK, and previously led the BA in Film and Media Studies at University of Bolton, UK, from 2002-13. His work studies the forms of contemporary Hollywood entertainment, and he has explored the interface between Marvel comics and moving image media in New Review of Film and Television Studies and Scope; the collections Web-spinning Heroics (2012) and Film and Comic Books (2007); and in his monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009).Andrew Livingstone is Reader in Ceramics at the University of Sunderland, UK.

See the publisher website: Bloomsbury Academic