From Blofeld to Moneypenny

Gender in James Bond

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by Steven Gerrard

Type: Essays
Subject: One Film > James Bond
Keywords: James Bond, gender
Publishing date: 2020
Publisher: Emerald Publishing Ltd
Collection: Emerald Studies in Popular Culture and Gender
Language: English

Relative size

Physical desc.

Hardcover • 264 pages
6 x 9 inches (15 x 23 cm)

ISBN

978-1-83867-163-1

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Book Presentation:
The world of James Bond is complex and ever growing. The British secret agent started off life as a semi-fictional, part-biographical character in Ian Fleming's 1953 novel, Casino Royale. Since then, 007 has captured the minds and hearts of a worldwide audience, and the franchise is now available over multiple media platforms, including movie, comic strips, games, graphic novels and fashion statements.
This edited collection examines the role that gender has played across the platforms that the James Bond franchise now occupies. Each chapter investigates gender-approaches through a variety of case studies, including Bond, his boss M, and Miss Moneypenny, the songs and title sequences, the villains, computer games, 'Lad's Mags', and the fashions of the era. Looking beyond the Bond Girl, expert editor Steven Gerrard brings together a cast of contributors that investigate not only femininity, but also masculinity when it comes to the world's best-known agent - a man with a license to kill.
In a rapidly changing world where gender boundaries are being eroded, this edited collection investigates the changing and challenging roles that gender has undergone in the franchise. By using a series of case studies, and employing theoretical modes linked to close analysis, each chapter clearly demonstrates how and why the world of James Bond is important in reflecting the changing gender roles within modern society.

About the Author:
Steven Gerrard is Reader in Film at Northern Film School, Leeds Beckett University. Steve has written two monographs: The Carry On Films and The Modern British Horror Film, an analysis of how post-millennium texts such as F and Mum & Dad reflect a fractured British society. Steve was instigator and co-editor of Crank It Up: Jason Statham - Star! and also co-editor of Emerald Publishing's Gender in Contemporary Horror series. In his spare time, he longs to be either Status Quo's rhythm guitarist or the new Doctor Who. He'll have a long wait.

See the publisher website: Emerald Publishing Ltd

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