Global Media Ecologies

Networked Production in Film and Television

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by Doris Baltruschat

Type

Studies

Subject

Economics

Keywords

economics, ecology

Publishing date

2013

Publisher

Routledge

Collection

Routledge Advances in Internationalizing Media Studies

1st publishing

2010

Language

English

Relative size

Physical desc.

Paperback • 252 pages
6 ¼ x 9 ½ inches (16 x 24 cm)

ISBN

978-0-415-74049-4

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Book Presentation:
In this study, Baltruschat calls attention to dramatic changes in worldwide media production. Her work provides new insights into industry re-organization, digital media, and audience interactivity as pivotal relationships are redrawn along the entire value chain of production, distribution, and consumption. Based on an international study, she details how cultural agents now negotiate a media landscape through collaborative ventures, co-productions and format franchising. These varied collaborations define the new global media economy and affect a shift across the entire field of cultural production.

Through detailing the intricacies of globally networked production ecologies, Baltruschat elucidates the shifting power relations in media production, especially in regards to creative labor and trade of intellectual properties. In the new global economy, "content" has become the "new currency." As a result, relational dynamics between cultural agents emerge as key forces in shaping worldwide cultural production, now increasingly characterized by flexible production and consumption.
　
The blurring of lines in international media developments require new parameters, which define creativity and intellectual property in relation to interactive audiences and collaboratively produced content. Baltruschat clearly maps and defines these new dynamics and provides solutions as to how creative labor constellations can advance and enrich the new media economy. This is especially pertinent as global film and TV production does not necessarily result in greater media diversity. On the contrary, interdependencies in policy regimes, prioritization of certain genres, and branded entertainment epitomize how current networked ecologies reflect broader trends in cultural and economic globalization. 　　　

About the Author:
Doris Baltruschat is a media and communications scholar with extensive experience in film and television production and distribution, and a former instructor at the School of Journalism and Communication at Carleton University.

See the publisher website: Routledge